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Search Engine optimization (SEO) is on going process. Most people take it as key to success but it is not the case. It is matter of keeping the technicalities OK and have the great contents to make it easy for search engines to reach, index and rank higher such contents. Consistent monitoring of Blog SEO is important because blog gets updated almost on daily basis and every new post include external links and internal links.There are few SEO factors which need to be monitor on consistent basis for any blog.
Broken Links
To make any post interesting usually references are made via links. These links can include own posts (internal links), any other post, any webpage address, web tool etc. With the each post the link list pile up. It is possible that some of your links are dead or broken. So it is wise to consistently check broken and dead links because search bots do not like the links which lead to no page. To check and rectify your broken or dead links read : Use this tool to Check Dead or Broken Links
Bad External Links
The worst thing a blog can have is an external link to spammy, malicious site. It can dent the SEO health big time. So be careful while approving the comments for the blog. The active blog built external links on daily basis so it is better to review such links after a few days or months. It would be really hard to go to each post and check all the links for credibility. There is a tool which can make this job effortless. Check Bad External Links
Plagiarism
Plagiarism or copy content is one thing which every blogger should be aware of. Consistently monitor ,with the help of tools like copyscape, whether anyone is stealing your contents or not. As soon as you notice any website copying your contents 1st try to contact the webmaster to ask him to remove your copied contents but if you are not successful then you can report to the Google team. I have an instance or two where some one started copying my contents and when I reported the Google team they remove the blog from their search list. For a complete tutorial how to counter plagiarism read out Darren Rowse post What to do when some one steals your blog’s contents.
Google Webmaster Tools
Google Webmaster Tools is one great way to monitor your SEO factors. The Diagnostic section of the webmaster tools tells what error crawlers found which crawling the webpage. Look closely such errors and try to remove them as quickly as you encounter them. HTML Suggestions section tells you about the improvements which can help your blog to rank higher in the search results. In short webmaster tools is such a SEO package which require visits at regular intervals.
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